News for 'Campaign Personalisation'

Can Stalin keep BJP out of Tamil Nadu?

Can Stalin keep BJP out of Tamil Nadu?

Rediff.com23 Feb 2022

With the Tamil Nadu electorate having given him an unprecedented mandate that had eluded his father the late M Karunanidhi, Stalin has to prove his worth, ensuring at the same time that the Dravidian drag on the AIADMK's side does not open up space for the BJP to make inroads in the state, says N Sathiya Moorthy.

Obama endorses Clinton, says no one else better qualified

Obama endorses Clinton, says no one else better qualified

Rediff.com10 Jun 2016

Obama's endorsement of Clinton came moments after he met Senator Sanders of Vermont at the White House.

EC seeks report on Yogi's 'Modi ji ki sena' remark

EC seeks report on Yogi's 'Modi ji ki sena' remark

Rediff.com2 Apr 2019

Former Navy chief Admiral L Ramdas also said he was 'upset' over the Uttar Pradesh chief minister's remarks.

Once again! Coca-Cola spins the wheel

Once again! Coca-Cola spins the wheel

Rediff.com2 Nov 2015

The company has done a lot to promote 'Open Happiness'.

Modi to address 185 election rallies from March 26: BJP

Modi to address 185 election rallies from March 26: BJP

Rediff.com24 Mar 2014

Stepping up his election campaign, BJP's prime ministerial candidate Narendra Modi will address 185 rallies across the country from March 26.

Facebook scandal: Machines shape your opinions

Facebook scandal: Machines shape your opinions

Rediff.com9 Apr 2018

'Political parties can play up different ideological aspects to fit individual voters.' 'For example, a party may present itself as business-friendly to one individual while it could target another voter by harping on communal fears.'

WC Preview: Lewandowski will have to conquer K2 in Poland opener

WC Preview: Lewandowski will have to conquer K2 in Poland opener

Rediff.com17 Jun 2018

Poland forward Robert Lewandowski will be faced with a defender ominously known as K2 when, at the age of 29, he finally makes his debut at the World Cup finals in Tuesday's Group H match against Senegal.

India is paying for Modi's wooing of Xi

India is paying for Modi's wooing of Xi

Rediff.com3 Aug 2020

'China was a relationship from which Mr Modi had expected the most it seems.' 'It showed in a string of summits, and somewhat breathless celebration of Xi Jinping.' 'It was hasty and simplistic,' observes Shekhar Gupta.

Bombay Dyeing stitching together a new story

Bombay Dyeing stitching together a new story

Rediff.com9 Aug 2018

Bombay Dyeing is betting on creating a range of unique, customised textile products, a route that is largely unexplored by the home textiles players although several industry reports and consumer behavior studies have talked about the potential for personalisation.

'Historic moment' as Irish parliament legalises abortion

'Historic moment' as Irish parliament legalises abortion

Rediff.com14 Dec 2018

The new development came following the case of 31-year-old Indian dentist Savita Halappanavar, who died in agony from blood poisoning after doctors refused her repeated requests for an abortion while she was having a miscarriage at a Galway hospital in 2012.

For Jaswant, technology, music and family fill the gap left by BJP

For Jaswant, technology, music and family fill the gap left by BJP

Rediff.com16 Apr 2014

Seventy-six is not an age to be plowing a lonely furrow in the heartless electoral fields of India, especially in Rajasthan, given the heat in summer, but Jaswant Singh, the expelled Bharatiya Janata Party veteran, is not exactly alone, says Rediff.com's Saisuresh Sivaswamy.

Cadres find NCP's body language anti-Congress: Maharashtra CM

Cadres find NCP's body language anti-Congress: Maharashtra CM

Rediff.com31 Aug 2014

With the Congress-Nationalist Congress Party seat-sharing talks deadlocked over the latter's insistence on getting more seats to contest the assembly polls, Maharashtra Chief Minister Prithviraj Chavan on Sunday said he is against breaking the alliance but party workers feel the ally's "body language is anti-Congress".

Sonic branding makes for sound business, realise firms

Sonic branding makes for sound business, realise firms

Rediff.com7 Apr 2019

Companies are looking for an engaging hook, and sound is universally seen as a big emotional connector, finds Nikhat Hetavkar.

TikTok parent plans international data centre in India

TikTok parent plans international data centre in India

Rediff.com22 Jul 2019

The company has set an internal target of 6-18 months to set up the data centre. The plan is part of the $1 billion ByteDance has recently committed to the Indian market over the next three years.

Going ethical: The new strategy brands use to lure millennials

Going ethical: The new strategy brands use to lure millennials

Rediff.com4 Apr 2018

Consumers are opening up their wallets for intangible promises.

Telangana assembly dissolved, set for early polls

Telangana assembly dissolved, set for early polls

Rediff.com6 Sep 2018

KCR will continue as caretaker chief minister until the new government is formed.

There isn't going to be a war in the Himalayas

There isn't going to be a war in the Himalayas

Rediff.com7 May 2018

'That is important for Modi politically when he launches a do-or-die campaign seeking a renewed mandate in the 2019 poll,' says Ambassador M K Bhadrakumar.

Modi's 5 foreign policy mistakes

Modi's 5 foreign policy mistakes

Rediff.com28 Mar 2019

India looks less equal to China than 5 years ago, the strategic alliance with the US is hobbled by trade, and Pakistan is looking anything but chastened by Balakot. What has gone wrong? asks Shekhar Gupta.

'Modi govt failed to understand or to tackle COVID'

'Modi govt failed to understand or to tackle COVID'

Rediff.com1 May 2021

As India logged a world record of over four lakh coronavirus infections on Saturday, Congress leader Rahul Gandhi said the entire world is shaken by what is happening here and accused Prime Minister Narendra Modi of "dropping the ball and throwing it to states" after prematurely taking credit for having "won against COVID-19" when the second wave was already underway. "Rely on yourself is the motto. No one will come to help you. Definitely, not the prime minister," Gandhi said, while alleging that the COVID-19 situation has gone completely out of control for the Modi government, and wondered whether it was their way of making the states and the citizens truly 'Aatmanirbhar'.

Sorry! No discounts at Birla's online fashion store, here's his gameplan

Sorry! No discounts at Birla's online fashion store, here's his gameplan

Rediff.com24 Nov 2015

It took the Aditya Birla group four years to make up its mind on entering the the burgeoning e-commerce market in the country.

Heavyweight Ananth Kumar can't knock out newbie Nilekani easily

Heavyweight Ananth Kumar can't knock out newbie Nilekani easily

Rediff.com7 Apr 2014

One of the many contrasts that Kumar versus Nilekani highlights is that of a traditional career politician as against a highly successful professional entering politics for the first time. Rupa Subramanya reports

Vajpayee, warts and all

Vajpayee, warts and all

Rediff.com24 Aug 2018

'The sorry image of a wailing leader visiting relief camps for riot victims was completely incoherent with what he did next, blaming the minority community for the disturbance.' Utkarsh Mishra pens a tribute from the heart.

E-commerce gets smart with mobile apps

E-commerce gets smart with mobile apps

Rediff.com4 Aug 2014

India's internet subscriber base is 100-150 million, depending on whose estimates you take, and is growing at 20-30% a year.

Modi is our most Nehruvian prime minister

Modi is our most Nehruvian prime minister

Rediff.com1 Jun 2016

Like Nehru, Modi is loathe to touch the public sector. His policy towards Israel leans towards 'non-alignment'. You can find other similarities: frequent public speeches, personalised leadership, total control over foreign and strategic policies, even stylised dressing, says Shekhar Gupta.

Another year of utter disappointment for Indian athletics

Another year of utter disappointment for Indian athletics

Rediff.com31 Dec 2016

An overview of India's underwhelming performance in athletics

Why Cong resolution avoided personal attacks on adversaries

Why Cong resolution avoided personal attacks on adversaries

Rediff.com17 Jan 2014

When Congress delegates gathered at Burari in 2011 for a two-day All India Congress Committee session, the political resolution adopted at the meeting was unusually harsh on the Bharatiya Janata Party and its ideological mentor the Rashtriya Swayamsevak Sangh, even going as far as to liken the right wing group to Nazis for its hatred of Muslims.

Manmohan on Modi: It doesn't behove a PM to stoop so low

Manmohan on Modi: It doesn't behove a PM to stoop so low

Rediff.com7 May 2018

The former PM attack on the Modi government for its "disastrous policies" and "economic mismanagement".

All about the battle of retail brands

All about the battle of retail brands

Rediff.com26 Oct 2015

Festive season is the mainstay of most brick and mortar retail chains.

How to become your own boss

How to become your own boss

Rediff.com8 Jul 2015

No one can build a successful business all alone. It's a task for a team that is united by a common purpose and passion.

Battle for Delhi is as tough online as it is on the ground

Battle for Delhi is as tough online as it is on the ground

Rediff.com30 Jan 2015

Social media teams of the Aam Aadmi Party, Bharatiya Janata Party and Congress are trying to engage with the voter on Facebook, twitter and Whatsapp as they try to set the agenda in the online space. Upasna Pandey/Rediff.com reports.

9 tips to make people fall in love with your brand

9 tips to make people fall in love with your brand

Rediff.com26 Nov 2014

The ultimate guide to make 'customer loyalty' the game changer for your brand!

Visiting temples won't help Rahul

Visiting temples won't help Rahul

Rediff.com11 Dec 2017

You'd wonder what madness seized Rahul that he has decided to play to the BJP's strengths, says Shekhar Gupta.

Is the son not being allowed to rise in DMK?

Is the son not being allowed to rise in DMK?

Rediff.com23 Jun 2016

As the Opposition leader in the state assembly, M K Stalin has to fend off the ruling AIADMK on the one hand and prevent the re-emergence of a non-Dravidian Opposition on the other -- but his immediate challenge comes from within, in the form of his wheelchair-bound octogenarian party leader and father M Karunanidhi, says N Sathiya Moorthy.

It is no longer about phones vs computers

It is no longer about phones vs computers

Rediff.com12 May 2017

Seamlessly integrating multiple devices is becoming the single most important strategy for retailers, says Ritwik Sharma.

The race to adopt artificial intelligence

The race to adopt artificial intelligence

Rediff.com4 Jul 2017

Engineering product firms were among the first to embrace AI and machine learning. And the early adopters are reaping gains.

Why Jayalalithaa is silent on going it alone in TN polls

Why Jayalalithaa is silent on going it alone in TN polls

Rediff.com14 Apr 2016

If the AIADMK falls short of the 117-mark required to form a government in the 234-member assembly, will it strike a post-poll deal to form Tamil Nadu's first coalition government? N Sathiyamorthy analyses.

'BJP-Sena's honeymoon is over too soon'

'BJP-Sena's honeymoon is over too soon'

Rediff.com3 Mar 2015

'The BJP said they want less government and more governance. But they are doing neither. It is shocking to see them so ineffective.'

India cannot surrender to one man: Pawar's latest swipe at Modi

India cannot surrender to one man: Pawar's latest swipe at Modi

Rediff.com22 Apr 2014

Taking a dig at Bharatiya Janata Party's prime ministerial candidate, Nationalist Congress Party chief Sharad Pawar said he feared that there were grim indicators of Indian democracy being concentrated in one person's hand after the marginalisation of party veterans like LK Advani and Murli Manohar Joshi.

'Congress has underestimated the resentment of the people'

'Congress has underestimated the resentment of the people'

Rediff.com16 Jan 2014

'It has also underestimated the striking force of the Opposition. It has been complacent and paralysed. That may be due to the compulsions of coalition politics and the arrogance of a party which looked at itself as entitled to rule,' says political scientist Christophe Jaffrelot.

'Modi is against the women of India'

'Modi is against the women of India'

Rediff.com26 Jul 2016

'Similarly, he is against Dalits forgetting that the only way to get rid of poverty is to empower poor people.'